Dune Festival

Overview:
Dune Festival is a conceptual music event created for a design challenge by @brand.brief (IG), imagined as a bigger, bolder, and more exciting take on the modern music festival experience. Inspired by the electric energy of live performances and the vibrant desert atmosphere, this concept reimagines what it means to celebrate sound, culture, and self-expression.

Creative Direction:
For this passion project, I developed a bold and colorful brand identity that captures the high-energy vibe of the festival. The visuals fuse playful typography, desert-inspired shapes, and a nostalgic-meets-modern aesthetic to reflect a lineup featuring Tierra Whack, Lil Uzi Vert, and Tyler, the Creator — artists known for their creativity and individuality.

The custom logotype draws inspiration from large concert speakers and sound waves, giving each letter a sense of rhythm and movement. The fluid, round shapes mirror the freedom and flow of live music and the expressive energy of the crowd. Every design element from the logo and color palette to the posters and stage concepts was crafted to build excitement and immerse audiences in the full Dune Festival experience.

Deliverables:
• Logo Suite
• Custom Color Palette
• Custom Typography
• Festival Posters
• Wristband Design
• Stage Design Concepts
• Promotional Materials
• Ticket Designs

Check it out below!