Yancey Bros. Co.

Yancey Bros. Co. commissioned me to design the logo for their new On-Site Hydraulics division, and I was so excited to take on this project! They came to me with initial ideas and a clear vision, and my job was to bring it all to life.

Since I wasn’t able to access the original Yancey font, I created custom lettering from scratch to make sure the new logo still felt aligned with their existing brand identity while standing strong on its own. The result is a bold, hardworking logo that fits right in with the rest of the Yancey brand, but stands out on the road.

Deliverables:
• Custom Logo Design
• Typography Built from Scratch

Check out the behind the design process to see how this concept came to life!