Custom Inspection Solutions came to me looking for a refreshed website that not only elevated their visual presence but also improved overall performance, structure, and discoverability. Over the course of this project, I led the full website redesign and build on Squarespace, focusing heavily on both front-end design and back-end optimization to ensure the site was visually strong and strategically built for growth.

The new site features a clean, modern layout that clearly communicates CIS’s services, expertise, and nationwide coverage, while guiding users seamlessly through the experience. On the backend, I implemented SEO and AI Optimization (AIO) strategies, including structured page hierarchy, keyword-aligned content, optimized metadata, internal linking, and mobile responsiveness to improve visibility across search engines and AI-driven platforms.

A key feature of the site is a custom-built interactive coverage map, designed to visually represent service areas and improve user understanding of CIS’s nationwide reach. From strategy and wireframing to execution and final launch, every element was intentionally designed to strengthen credibility, improve user experience, and support long-term business growth.

Project Scope & Process:
• Website strategy, planning, and sitemap development
• Custom Squarespace design and full site build
• Mobile optimization and responsive design
• SEO + AI Optimization (AIO) implementation
• Custom interactive map integration (Ultimaps)
• Content structuring and page hierarchy refinement
• Internal linking and user flow optimization
• Blog/insights setup for long-term content strategy
• Final testing, revisions, and domain launch